Fourth international conference on the creative economy - Newcastle, 5-8 November 2006 05-11-2006, Source:
Creative Clusters Network
Introduction As the creative industries collectively become major employers, exporters and
sources of wealth, are they ready to take on the responsibilities of holding up
the economy? It’s one thing for the creative industries to demand serious
attention as economic players, and quite another for them actually to take on
the role in society of the manufacturing, engineering and extraction industries
it is claimed they are replacing.
Description
Or is what we are witnessing a different approach to yesterday's economy? "
Creativity" is increasingly being seen as the strategy that all businesses must
adopt to take on the challenges of globalisation. In the West this tends to mean
deploying IP-related skills to take on low-cost competition from China and
India. In China, India and other developing countries, entrepreneurs see no
reason why they should not use their creativity too, alongside lower costs and a
wealth of cultural assets, to redress historic imbalances of power with the
West. Disempowered minorities in the West see similar opportunities within their
local cultures. But are globalisation and the opportunities of creativity really
the zero-sum games that these positions imply?
And if creativity is a driving force in economic development, are the values
hitherto championed by culture, or by commerce, driving change? Or is there
another future, a third way, in which people, places and profit reach a new
accommodation?
What does the economy really look like when creativity is mainstreamed?
Programme Location
Newcastle, United Kingdom
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