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Europe fails to gauge cultural contribution to economy
15-11-2006

While Europe prides in its intellectual and creative past, it has failed to assess the economic value of its cultural heritage and artistic creativity. This is the main conclusion of “Study on the Economy of Culture in Europe” recently published by the Directorate General Culture. During the Education, Youth and Culture Council of 13 November, European Ministers emphasised the need for harmonised statistics for the culture and creative sector at European level.
The main conclusion of the study is the following: “Today Europe knows the importance of scientific innovation and is able to measure its investment in support of research and innovation. It is, however, unable to gauge the contribution culture and creativity has on the Lisbon goal to make Europe the most competitive and dynamic knowledge-based economy in the world, capable of sustainable economic growth with more and better jobs and greater social cohesion.”
The study stresses the need for harmonised statistics. It also contains other recommendations for policy-makers, such as the inclusion of a set of objectives in the Lisbon agenda. These objectives should be: 
  • to use and make the most of existing EU support programmes; 
  • to reinforce the internal market for creative people, products and services; 
  • to promote creativity and business education; 
  • to promote links between creators and technology; 
  • to maximise the use of financial instruments; 
  • to integrate the cultural dimension in cooperation and trade agreements between the EU and third countries.
A final recommendation is that there should be a better coordination of activities and policies within the Commission itself.
Following an open invitation to tender (DE), the European Commission selected KEA European Affairs to carry out this study. KEA worked together with Media Group (Turku School of Economics) and MKW Wirtschaftsforschung GmbH.
This study is a first at European level. It highlights the direct (in terms of GDP, growth and employment) as well as the indirect (links between creativity and innovation, links with the ICT sector, regional development and attractiveness) contribution of the cultural and creative sectors towards the Lisbon Agenda.

Source: What’s new on Europe

Links
For more information and to download the study, please visit the DG Culture website

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