There is a gap between the image of the region as felt by outsiders and what we really are, our identity. The Arnhem Nijmegen region is not only a border region with many green areas and a rich history, but is also young and trendy; with many creative companies, the top of fashion, a strong clustering of health and wellness, excellent educational institutes, exciting architecture, and so forth. The core values that we want to spread are: "relaxed" (the people, the surroundings), "healthy" (the economy, nature) and “creative” (the entrepreneurs, and the training courses). In one word: Cool!

The four initiators are the Chamber of Commerce, Regional Tourist Board Arnhem-Nijmegen (RBT KAN), the Cityregion Arnhem Nijmegen and VNO NCW region Arnhem Nijmegen. A new brand and this web portal are the first steps in marketing our region. Cool Region does not replace city marketing but is a supplement to what already exists. Combining the new with established names will generate more clients. This is what they call ‘co-branding’.

Companies and visitors will focus more and more on the regional scale, which makes digital findability more important. With our image campaign we aim to draw more and wider attention to what our region can supply.

The region aims to attract:

Werkgroep Arnhem Nijmegen Cool Region
Stationsplein 26
6512 AB Nijmegen
Paulus Blom (project leader), tel. +31-(0)24 329 79 77

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Urban Policy