EUKN - European Urban Knowledge Network - B&B accommodation generates new business

B&B accommodation generates new business - Bari, IT

Introduction

To attract a wider range of visitors, particularly young people, the city of Bari has allocated funds to families to refurbish and maintain bed and breakfast (B&B) accommodation.

Problem

Bari's historical centre is highly attractive for tourists. However, its accommodation is limited mainly to traditional hotels. These are often too expensive for tourists with a modest budget, such as young people.

Description

To promote Bari’s tourism sector, the local authorities improved the availability of B&B accommodation in the city. The project trained twenty families to start and run their own B&Bs, which can sleep two to four visitors. They could claim up to 75% of their costs. The families have created an association to share the burdens of B&Bs implementation and management. This network will also make it easier for the families to share best practice.

Results

The project provided the families running the B&Bs with an extra income and attracted a new group of tourists to Bari. In this way, the local economy of Bari was given a welcome boost.

EU involvement

The B&B project was partially financed by the URBAN I programme of the European Commission.

Contact info

City of Bari
Ms Aurora Baldino, tel. +39 (0)80 5771111

Project start date

01/01/1994

Links

City of Bari (in Italian)

Document type

case

Themes

Urban Policy > Economy knowledge & employment > Urban economy

Keywords

Business support, Specific sectors