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Neighbourhood Management strengthens Javastraat shopping area - Amsterdam, the Netherlands
Introduction
The Javastraat in Zeeburg is an important shopping street for people living in the Indonesian quarter. There are around 100 shops in this busy, lively street. However, Javastraat and the surrounding area are being confronted with a number of problems. It is an old shopping street with a limited range of products. Improvements are needed in the areas of safety and the image of the street as well as cooperation between the shopkeepers themselves.
Description
The aim of Javastraat Neighbourhood Management is to create a healthy economic climate in the Javastraat and the surrounding area, together with the shopkeepers and other parties involved.
Approach
The project consists to a large extent of communication and information activities. These include setting up and carrying out a plan to promote the shopping area. The project has also led to close cooperation between the shopkeepers, property owners and the local council, resulting in good communication with the parties concerned.
Results
Efforts are being made to improve the range of products and the image of the shopping area. Making the businesses more professional and improving safety and the quality of life in the area also fall under the expected effect. The project also has advantages for the environment. For example, one of the activities that will be carried out is aimed at combating litter in the Javastraat.
Resources used
European subsidy: € 230.281
Total cost: € 567.730
EU involvement
This project has been partially funded with Objective 2 funds. Since 2000 nine cities have been eligible for the Objective 2 Urban Areas in the Netherlands programme, which forms part of the European Fund for Regional Development (EFRD) of the European Union. EFRD is one of the four Structural Funds of the European Commission. The programme helps cities to carry out projects that benefit disadvantaged areas.
In the Netherlands, total European Objective 2 subsidies concern 192 million euros. 4.25% of the Dutch population lives in the selected areas.
The European Commission prescribes that for every euro from the EFRD, a minimum of one euro must be contributed from the government. The cities must therefore add their own public or private funding to the European subsidy. The European programme is linked to the urban plans agreed within the context of the urban policy of the Ministry of the Interior and Kingdom Relations. For this, the cities can make use of funds that have been allocated to them in the context of the national urban policy.
Contact info
Amsterdam Groot Oost - local programme management
Phone: +31 20 6080725
Project start date
01/03/2001
Links
City of Amsterdam

Document type
case
Themes
Urban Policy > Economy knowledge & employment > Urban economy
Keywords
Business support
 


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