EUKN - European Urban Knowledge Network - Spatial marketing as a tool of local governments in competitiveness

Spatial marketing as a tool of local governments in competitiveness

Introduction

Tools of marketing used by local government to make cities marketable and what roles governments have to take to be a successful marketing organisation.

Description

As settlements became more and more ‘goods’ waiting to be sold, local governments have to acquire the use of marketing tools. Spatial marketing however differs from conventional marketing in tool system as well as in marketing mix. The place is a very complex ‘good’, inflexible, located and settlements position in a hierarchical system. Governments have essential, central roles in strategy creation, in the coordination of the different interests, aims and tasks.

Conclusions

Although there are a lot of theoretic work in spatial marketing we haven’t reached many practical success yet. Local governments must take a leader position creating concept alone or with other settlements from the region.

Contact info

SZTE GTK (Üzleti Tudományok Intézete)
Hungary
Mr Ábel Garamhegyi dr. (Assioc. Prof.), tel. +36 62 544 500, +36 62 544 000/4500

Publication date

01/01/2000

Researcher

Mr Ábel Garamhegyi dr. - Mr Balázs Révész

Links

Spatial marketing as a tool of local governments in competitiveness

Spatial marketing as a tool of local governments in competitiveness (PDF, Hu, 210 KB)

Document type

research

Themes

Urban Policy > Economy knowledge & employment > Urban economy

Keywords

Competitiveness