EUKN - European Urban Knowledge Network

City Mondial

Introduction

City Mondial presents the tourist product range of several Hague city-centre districts, with the aim of attracting purchasing power and thereby the improving the prosperity, social cohesion and image of these district.

Description

The core activities of City Mondial are threefold and they support and strengthen each other:

Product development: together with entrepreneurs and the organisers, City Mondial develops and co-ordinates an attractive tourist product range.
Promotion: inviting visitors to come to the City Mondial area.
The development of sufficient support in the neighbourhood by entering into partnerships, among other methods.

Product range:

Group walking tours through the area were developed and these were expanded with group tours which include the option of taking part in workshops.
The round trip on the Hague’s canals on the 'Ooievaart' was already very successful and has now been expanded to include a second vessel, so that larger groups can be taken.
The special character of Chinatown is accentuated by, among other means, investment in infrastructure and attributes, the development of promotional material and contributing towards the Chinese Moon Festival.
City Mondial has set up a knowledge centre in which a number of large businesses convey 'shop' knowledge to the entrepreneurs in the area. The entrepreneurs are 'trained' via means, such as workshops and practical help and support.

Approach

City Mondial integrates two atmospheric areas:

The Transvaal area (16,000 inhabitants) and the Schilderswijk district (20,000 inhabitants) where living, shopping, culture, art and religion are key.
The Wagenstraat, Stationsweg and Stationsplein areas (Chinatown), where going out is key.

The Stichting City Mondial foundation has the aim of reinforcing the economic vitality of the City Mondial area through the development of tourist potential. Moreover, City Mondial supports the knowledge centre for retailers, catering proprietors and organisers.

Results

Everything that City Mondial undertakes is intended to ultimately lead to more visits to and more spending in the area.

The objective for the period from January 2002 to May 2004 was to increase the numbers of visitors who are directly generated via one’s own City Mondial product by 25%. This objective was easily achieved. In 2003 more than 32,000 visitors took part in activities such as day trips, round trips and workshops, organised by City Mondial. This represents a ten-fold increase over the previous year.

Contact info

City Mondial
http://www.citymondial.nl/service_menu/contact_%26_route/contactformulier
Secretariat, tel. +31 70 402 33 36

Project start date

28/06/2004

Links

City Mondial (in Dutch)

Document type

case

Themes

Urban Policy > Economy knowledge & employment > Urban economy

Keywords

Competitiveness