The aim of this project is to permanently increase the number of visitors to Enschede city centre and the number of people attending events. To this end, a promotional campaign will be launched which highlights the city centre and the events taking place there. An event will also be organised.

As part of the project a promotional campaign was organised for Enschede city centre. This involved promoting the range of shops, the market, the catering outlets and the cultural facilities. An intensive promotion of High and Medium Profile Events has meant that Enschede has attracted a great deal of attention and a lot of visitors. Finally, the Kleur de stad (Paint the town) Festival was organised to celebrate completion of the work on the city centre.

Promotional activities and the organising of events are the obvious way to achieve a permanent increase in the number of visitors to the city centre. This project boosts the appeal of the area to visitors and businesses. By achieving a permanent increase in the number of visitors, the spend in Enschede city centre will increase.

European subsidy: € 400.000
Total cost: € 1.126.325

This project has been partially funded with Objective 2 funds. Since 2000 nine cities have been eligible for the Objective 2 Urban Areas in the Netherlands programme, which forms part of the European Fund for Regional Development (EFRD) of the European Union. EFRD is one of the four Structural Funds of the European Commission. The programme helps cities to carry out projects that benefit disadvantaged areas.

In the Netherlands, total European Objective 2 subsidies concern 192 million euros. 4.25% of the Dutch population lives in the selected areas.

The European Commission prescribes that for every euro from the EFRD, a minimum of one euro must be contributed from the government. The cities must therefore add their own public or private funding to the European subsidy. The European programme is linked to the urban plans agreed within the context of the urban policy of the Ministry of the Interior and Kingdom Relations. For this, the cities can make use of funds that have been allocated to them in the context of the national urban policy.

Enschede Stedelijk Hart - local programme management
Phone: +31 53 4818532

01/01/2004

case

Urban Policy > Economy knowledge & employment > Urban economy

Competitiveness