The goal is to show all the touristic products or groups of products, recommended for development, which could help the city to become a new location in the country’s touristic offer. The products were defined regarding to the makings and to the tendencies of touristic requests in 1999, and the Tourism Development Concept of the Veszprém County of !1994! The main development groups are ‘programs’, ‘cultural and heritage-keeping supplies’ and opportunities for ‘leisure time activity’. The main goals are making better circumstances for accomodation, organizing a wider range of programs and events and to amend communication. The execution of the concept is divided in three groups, short-, mid- and long term execution. The marketing strategy has its own chapter. At the end of the concept we get a short overview of opinions from professionals.

This document includes an overview of the European tourism strategy, gives main data in percent about touristic behaviours, and tries to find the town’s place in the European map of tourism. The European Travel Commission says that Europe is very much involved in the race of tourism in the second part of the nineties. This world-wide race gets a better quality, is more and more consumer-oriented and gives more value for your money.

Enterprise Department of the Mayors Office in Pápa
Hungary
http://www.papa.hu
Mr Lajos Schmidt (Head of Departement), tel. +36 89 515 097

01/04/1999

policy

Urban Policy > Economy knowledge & employment > Urban economy

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