Rotterdam-South is an area which is known for its raw reputation and the problematic urban issues that affect it. However, it is also known as a place where things are happening, where cultures mix and as a nice place to live and work for young international talent. Oud-Charlois is a neighbourhood which plays a unique role in Rotterdam-South. Its picturesque buildings, the colourful streets, smalls shops, the industrial dynamic and a very mixed population have made the area a cultural hotspot for young artists to set home-base for many years. Four cultural entrepreneurs have now started a special initiative to invite more people to the area.