Demographic, social and technological changes are altering the international tourist market of the future, a market that will be characterized by maturity (expertise), high levels of knowledge and information and also considerable complexity. Today’s tourists are generally more demanding, independent, active and well informed on tourist destinations. Their needs and expectations are diverse and constantly changing.
The tourist product of Cyprus is therefore challenged by problems and weaknesses such as:

Cyprus possesses a vast experience of over 30 years in tourism, and now it is has to use this experience to make a fresh start within the new global tourist environment. The development of the tourist sector by both the private and the public sectors is of great importance if Cyprus is to secure success as a tourist destination. The vision that inspires Cyprus’ strategy for the coming decade can be summarized in the following statement:
“Cyprus: a qualitative tourist destination that will satisfy the visitor with various interests and quests and ensure the continuous improvement of the quality of life of the locals.”
The achievement of this vision will be accomplished through a strategy whose central point of reference is Sustainability, which is identical with the concept of Quality. The maximisation of the socio-economic benefits will be pursued mainly through the increase of revenues; this will be the basic index of the success of the strategic plan.

Cyprus Tourism Organisation
Evi Soteriou (Tourist Officer), tel. +357 22691144

01/11/2003

policy

Urban Policy > Economy knowledge & employment > Urban economy

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