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Nieuw West: Richting Parkstad 2015 - Amsterdam, NL
Introduction
Richting ParkStad 2015 is a programme that aims to regenerate the area of New West in Amsterdam. It has a three pillar approach: social, economic and physical.
Problem
The area Amsterdam New West was known as a problem area. Unemployment was high and the income of many residents was regarded low. 50% of the population consisted of first or second generation ethnic minorities.
  • Physical problems – Outdated and small houses. Outdated facilities in the area of education, health services and recreation. Little diversity in the housing stock.
  • Economic problems – A concentration of poverty and unemployment.
  • Social problems – A concentration of people with little education. A large proportion of ethnic minorities who suffered from discrimination and exclusion as well as from self-imposed isolation. Inhabitants suffered from a general feeling of insecurity.
  • Management problems – The separated pilot projects which had been undertaken since the 1980’s were too much focused on small parts of the area; the overall problems in the area were not addressed. Coordination was difficult because of the many stakeholders in the area: 4 district councils, 14 housing corporations and even more inhabitants’ associations.
  • Marketability problems – The general image people had of the area was negative. People whose social-economic position was improving moved out of the area.

Description
Covered area:
  • post WWII large housing estates: The area was rapidly built after WWII in order to solve housing shortage.
The district had become a deprived area and had fallen in the hierarchy of the housing market. However, the area had enormous economic potential since it is located close to Schiphol Airport and the Zuidas Business Centre.
The purpose of the programme is to improve the living conditions of the inhabitants of the area by physical means like the demolition, development and renovation of the housing stock but also by the creation diversity in the housing stock and by the modernisation and expansion of education and health services. The project also includes a social-economic programme which is partly aimed at individual empowerment of the inhabitants and partly aimed at better ways of living together.
Successful measures:
  • The differentiation of the housing stocks
  • The renovation, new development and demolition of housing stocks
  • Infrastructural measures regarding the management of traffic streams in the area itself 
Less successful measures:
  • Creation of office buildings
  • The implementation of the Bomenstructuurplan (designed to generate more green public spaces) is lacking behind schedule
  • The implementation of the Improvement of the water structure is lacking behind schedule
  • Implementation of Differentiation in public spaces is lacking behind schedule
  • Implementation of Infrastructural measures to improve accessibility of the area from other parts of the city is lacking behind schedule.

Approach
Physical measures:
  • Demolition and renovation of dwellings
  • Building of new dwellings
  • Building and renovation of social facilities like health centres
  • Building of office buildings
  • Renovation of shopping areas
Social and economical measures:
  • Schools began to function as community centres (so called “Broad Schools”)
  • Language courses were provided for non-native speakers
  • Empowerment training courses were given
  • Poverty relief programmes were set up
  • Support in upbringing programmes were set up
  • Space for youth culture and development of talent was created
  • The project has a three pillar structure: physical, economic and social
  • Participants include two groups of housing corporations, the City Council of Amsterdam and the four decentralized district councils of Bos en Lommer, Geuzenveld-Slotermeer, Osdorp and Slotervaart. Bureau Parkstad is responsible for the overall project coordination.
  • Three groups of housing corporations are involved. The housing corporations have developed a joint vision on the regeneration of New West. This vision has been incorporated in the overall project plan.
  • The Chambers of Commerce was actively involved in the economic pillar of the project.
Inhabitants of New West were represented by three different inhabitants ’ associations. One of these three associations represents the migrant population of New West. The involvement of all three associations is aimed at informing and consulting the population of New West. Participation evenings and other events are regularly organized to ensure that the voices of the inhabitants are being heard.
  • physical strategies to improve physical problems
    Demolition, new development and renovation of the housing stock
  • physical strategies to improve social problems
    Creation of Broad Schools; Creation of social facilities like health centres; Creation of sport and other leisure facilities
  • physical strategies to improve economic problems
    Creation of office buildings; Renovation of shopping areas
During the first project phases, physical strategies were given priority. Later on, a policy shift towards a more integrated approach took place. The social and economic pillars of the programme were enhanced. However, the in-between evaluation of the project in 2005, showed that only the physical pillar was on scheme with the original planning. The economic and social pillars made less progress than was headed for in the original project plan, due to financial problems.
Results
Physical measures are on scheme to be completed in 2015. Realisation of social facilities is in progress: broad schools and health centres have been created.
The living standards of inhabitants in the area has not improved. The social-economic position of inhabitants is still lagging behind compared to inhabitants in other areas in Amsterdam. The creation of office buildings has been called to an end because of economic recession. Furthermore, inhabitants do not profit from the creation of extra employment possibilities in the area.
When the project was designed in 2001, economy was booming. There was a high demand for new office space. Creation of new office buildings was designated an important component of the project, since the benefits out of this would provide funding for other parts of the project. However, since the economic tide has turned, the creation of offices was called to an end. The creation of new office space was no longer profitable. The other pillars in the project suffered from the lack of funding that was caused hereby; especially the economic and social results are disappointing in conforming the expectations people had in 2001.
Factors which contributed to the success of the project:
  • Involvement of a group of very active inhabitants
  • One office was responsible for coordination (Bureau Parkstad)
  • Good cooperation between all stakeholders
Factors that limited the success of the project:
  • As mentioned above, economic recession caused a downwards trend in demand for office buildings
  • The ageing of the population in the area causes an increase in social-economic problems

Beneficiaries
Inhabitants of New West
Resources used
  • District Councils of Bos en Lommer,
  • Geuzenveld-Slotermeer,
  • Osdorp and Slotervaart (20 million euros),
  • Housing Promotion Fund (55 million euros),
  • Dutch Ministry of Housing, Spatial Planning and the Environment (30 million euros)

Contact info
Bureau Parkstad
Jeroen van der Velden (Assistant to the Programme Manager), tel. +31 20 3463072
Project start date
01/02/2001
Links
Visit the Bureau Parkstad website

Document type
case
Themes
Urban Policy
Keywords
Urban environment
 


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