In October 2007, Picqué announced a series of big infrastructure projects, as part of the PID. This development plan strives towards a prominent position for Brussels on the world map and consists, among others, of ideas for a new “house style” and logo,. The development of the Heizel neighbourhood is also included in the plan. In this area, there are plans for a new congress centre, a football stadium as well as a shopping mall.

The last phase of the PID includes a study into Brussels’ identity. On a web log people can express their views on the city. In addition, two-thousand citizens of the city itself, and two-thousand from other towns in Belgium will receive a questionnaire by post, asking them to comment on the Brussels district.

The information gathered through the surveying of citizens will be used for a new communication strategy on Brussels’ future identity.