The government of Abu Dhabi, in collaboration with WWF (World Wide Fund for Nature), has announced its plans for developing the world's most environment friendly city. According to a report in ENN (Environmental News Network), the scheme for the "Masdar development", as the proposed city is called, involves making it the world's first zero-carbon, zero-waste and car-free city. The report also said that the planned city would aim to meet or exceed a set of stringent sustainability goals established under the "One Planet Living" programme by WWF.