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East End Life: informing and bringing together diverse ethnic communities - London, UK

Introduction
East End Life is a full-colour, weekly newspaper published by the Council of Tower Hamlets, an ethnically diverse London borough. Through East End Life, the Council keeps residents and businesses up-to-date with Council and local news in an informal and accessible way. Tower Hamlets is the first local authority in the United Kingdom to have a council-owned weekly publication, which is widely read by all ethnic groups in the borough.
Problem
Tower Hamlets is one of the United Kingdom’s most culturally vibrant and diverse areas. Densely populated, with over 200,000 people living within its thirteen square kilometres at the heart of London’s East End, the borough has for centuries been home to many immigrants. Today, some 49 per cent of residents are from black and minority ethnic communities. 33 Per cent are of Bangladeshi heritage, and there are also sizable Somali, Caribbean, Chinese, Vietnamese, Indian and Pakistani communities.
At the beginning of the 1990s, Tower Hamlets was often portrayed in the media as a problematic area with tensions arising between different ethnic groups. In response to the Council’s increasing frustration at being unable to get across positive messages in the press about its work and the contribution made by different communities to the growing success of the borough, East End Life was launched.
Description
Tower Hamlets is one of the United Kingdom’s most diverse areas: almost half the population come from black and ethnic minority communities. Since 1993, the Council of Tower Hamlets publishes a free, 40-page, weekly newspaper, East End Life, for the residents and businesses of this London borough. It combines news from the Council with community news, features on local people and coverage of leisure activities in Tower Hamlets.
East End Life contains a two-page section with news written in Bengali and Somali, the two main minority languages in the borough. In this way, the newspaper promotes equal access to Council information and services, and encourages greater cooperation, understanding and acceptance between people from different racial, cultural and religious backgrounds. Tower Hamlets is the first local authority in the United Kingdom to have a council-owned weekly publication and it is seen as a vital communication tool by both residents and council officers.
Approach
To encourage Tower Hamlets diverse communities to live and work together, East End Life publishes positive news and in-depth articles with a local perspective on a wide range of topics, such as art, remarkable people, schools, sports and local history. The newspaper also has a popular restaurant review page and a property section. Every month, a special youth page is featured, written and edited by local young people.
East End Life also plays an important role in lowering the threshold for residents to become involved in the work of the Council. It lists the telephone numbers of Tower Hamlets’ different service departments, and contains an overview of recent planning applications, as well as the contact details of all Council members.
In recognition of the area’s ethnic diversity, the newspaper also includes a two-page section with news and information in Bengali and Somali. In this way, the Council wants to include people from a different ethnic background, ensuring that everyone feels part of the borough’s community. The editorial team of East End Life closely cooperates with the local media, particularly the Bengali media based in Tower Hamlets. They help with writing the Bengali sections in East End Life.
Results
  • The newspaper has a print-run of almost 100,000 distributed to homes and to bulk community access points across the borough.
  • According to a readership survey carried out in 2005, East End Life is the most widely read local newspaper in the borough.
  • The survey also showed that nearly seven out of ten residents read East End Life on a regular basis. This figure is the same for the Bengali respondents, which compares favourably to other local publications in English or Bengali.
  • East End Life is the most successful Council publication in financial terms: its advertising sales revenue is more than 1.6 million euros.
  • In 2004, East End Life won the Institute for Public Relations (IPR) award for best civic newspaper/magazine.
Contact info
East End Life
Ms Laraine Clay (Editor), tel. +44 20 7364 3179
Project start date
01/11/1993
Links
East End LifeTower Hamlets Council

Document type
case
Themes
Urban Policy > Social inclusion & integration
Keywords
Community development, Equality
 


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